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Hospitality Marketing and Sales: General Information
Hospitality marketing and sales involves the marketing of hospitality and travel products and services. Hospitality marketing and sales programs instruct students in the promotion of private and public tourism and hospitality services. Hospitality marketing and sales professionals must understand fundamental marketing concepts such as audience research, advertising, public and media relations and customer sales. They must also understand how the hospitality industry functions in all of its component parts including such hotel operations, food and beverage service and recreation.