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Global Marketing Field of Study General Info
In today's global and digital economies, marketing is more than just local radio ads or television commercials. Marketing professionals now focus on advertising on the Internet, in movies and even in video games. For example, a favorite movie character may be seen drinking a can of a popular beverage or driving a specific make of automobile. Marketing professionals work with entertainment companies and other content providers to create new and innovative marketing tools and advertisements. These fields are still being developed and offer excellent opportunities for innovative, creative and technically savvy marketing professionals. Many marketing degree programs are offering courses in these new fields, which provides recent graduates with an advantage in this emerging set of markets.