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Degrees in Marketing Analysis and Research: General Info
Marketing analysis and research is the process by which marketers determine the kinds of marketing that will be most effective based on studying the intended audience. Marketing research and analysis also determines the effectiveness of existing marketing strategies. This research can take the forms of focus groups, surveys and product trials. With this information, market researchers can decide what strategies are best for a particular business or organization and can establish their marketing plan accordingly. Little marketing is done without significant marketing analysis and research.