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Marketing Management Degrees: General Info
Guiding the marketing strategy of a business or organization is called marketing management. Marketing managers usually work with teams of marketing specialists such as public relations professionals and audience researchers. Marketing managers analyze the forces at play and determine the direction that marketing should take for a given business or organization. Marketing managers then delegate the implementation of the marketing plan to subordinates who carry out the necessary tasks. Marketing managers need to have an understanding of their audience and of the affect that different marketing techniques will have on this audience.
Undergraduate Degrees: General Info
An undergraduate degree is an academic degree that is awarded to students who complete a higher learning program at a college or university. In the United States, the most common type of undergraduate degree is a baccalaureate or bachelor's degree. However, undergraduate students can also obtain a lesser degree, which is known as an associate's degree. The amount of time it takes to earn an undergraduate degree depends on the program and the school, but most students can obtain a bachelor's in three to four years and an associate's degree in one to two years.