Marketing MGMT. in 52801 | Degree-Finder.com

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Marketing Management Degrees: General Info

Guiding the marketing strategy of a business or organization is called marketing management. Marketing managers usually work with teams of marketing specialists such as public relations professionals and audience researchers. Marketing managers analyze the forces at play and determine the direction that marketing should take for a given business or organization. Marketing managers then delegate the implementation of the marketing plan to subordinates who carry out the necessary tasks. Marketing managers need to have an understanding of their audience and of the affect that different marketing techniques will have on this audience.

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Marketing Mgmt. Schools near Davenport, IA