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Travel and Tourism Marketing: General Information
Travel and tourism marketing and sales involves the promotion and distribution of travel and tourism-related goods and services. A successful marketing and sales professional in the travel and tourism field must have an understanding of marketing and promotion techniques such as audience research, media relations, and advertising. This professional must also understand the travel and tourism industry and its practices and conventions. Marketing and sales programs for the industry teach students to create and execute effective travel and tourism marketing plans based on the tastes and demands of the public.