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Business Marketing: General Info
Marketing is the way that a company, business or organization presents itself to its customers or audience. This presentation may take many forms, such as advertising, pricing, product placement, and publicity. Marketing is usually based on audience research, and extensive studies are carried out to determine a potential audience's reaction to each marketing technique before it is implemented. Marketing is becoming more and more important in the world of business, as more businesses and organizations come to realize the influence that marketing has on their success.
Business Marketing Career Options
Students who earn a degree in the sales and marketing field of study may be qualified to work in strategic marketing management, market development management, marketing applications, sales management, market research management, marketing communications, account management, global marketing, project research, brand management or media buying.